The Rational Consumer Is a Lie We Agreed to Tell
The rational consumer assumption at the heart of economics is a fiction. Here's why homo economicus has never existed — and why that matters for policy.
The rational consumer assumption at the heart of economics is a fiction. Here's why homo economicus has never existed — and why that matters for policy.
Climate change advice at parties sounds simple. It isn't. Why 'reduce your carbon footprint' is both true and not nearly enough.